Aimee Song

 songofstyle

As one of the world’s OG influencers, Aimee has continually changed perceptions about the fashion industry by speaking publicly about mental health and mindfulness. Influence has far surpassed fashion, and while much of what we see on social media is glamorized, Aimee Song of Song of Style is using her platform to change the fashion industry perception by speaking publicly about mental health awareness and mindfulness.

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In the spring of 2018, Aimee posted to her blog about her recent trip to Paris Fashion Week, something that her followers had come to expect from her worldly travels. However, this post was different. Along with showing her followers how she spent Paris Fashion Week and the fabulous shows she had attended, Aimee opened up for the first time about the anxiety and loneliness she had been experiencing. In the post, Aimee went on to discuss her life-long struggles with depression, bullying and mental health.

Her candid videos and continued crusade to shine a light on “Instagram VS Real Life” serves as an inspiration to so many. She constantly reminds us of how vital turning “off” from time to time can be and to always listen to yourself.

Q+A with Aimee:

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Your blog, Song of Style, turned 10 this year! How has the fashion and influencer industry changed since you started?

Many influencers are rising to become very prominent figures and important voices in the fashion industry. I would’ve never dreamt of being featured on the Forbes 30 Under 30 list or even being on the same BOF 500 list (which didn’t exist until few years ago) with industry leaders I’ve admired such as Karl Lagerfeld, Dephine Arnault, and Virgil Abloh. Nobody can deny the effect influencers have in the fashion industry with many new voices rising to the top and less traditional influencers making an impact.

songofstyle wears beige turtleneck with brown fur coat
LIKEtoKNOW.it_Icon

Your blog, Song of Style, turned 10 this year! How has the fashion and influencer industry changed since you started?

songofstyle wears beige turtleneck with brown fur coat

Many influencers are rising to become very prominent figures and important voices in the fashion industry. I would’ve never dreamt of being featured on the Forbes 30 Under 30 list or even being on the same BOF 500 list (which didn’t exist until few years ago) with industry leaders I’ve admired such as Karl Lagerfeld, Dephine Arnault, and Virgil Abloh. Nobody can deny the effect influencers have in the fashion industry with many new voices rising to the top and less traditional influencers making an impact.

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How have you leveraged your following and platform to to raise awareness on issues and causes you are passionate about?

I’ve used my platform to raise money for clean water initiatives (we raised over $80,000) and have taken charity trips in Africa such as Ethiopia and Kenya to document and raise awareness on certain issues. Even though I’m a fashion blogger, I believe that with a platform comes responsibility and shedding light on people of diverse backgrounds and giving a platform to underrepresented individuals is incredibly important to me, and I’m so happy that blogging has been the vehicle that’s allowed that to happen.

songofstyle wears beige turtleneck with brown fur coat
LIKEtoKNOW.it_Icon

How have you leveraged your following and platform to to raise awareness on issues and causes you are passionate about?

songofstyle wears beige turtleneck with brown fur coat

I’ve used my platform to raise money for clean water initiatives (we raised over $80,000) and have taken charity trips in Africa such as Ethiopia and Kenya to document and raise awareness on certain issues. Even though I’m a fashion blogger, I believe that with a platform comes responsibility and shedding light on people of diverse backgrounds and giving a platform to underrepresented individuals is incredibly important to me, and I’m so happy that blogging has been the vehicle that’s allowed that to happen.

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What tips do you have for remaining authentic to your true self, especially in the world of social media?

It’s natural for me to share what I love and the highs of my life. My life seems glamorous and over time I’ve curated and shared only the best parts of my life/job but I realized that it created false expectations so now I’m much more transparent and honest. I love connecting with people and a big part of why I started my blog and remained doing what I do is because of that human connection and my love for sharing. We couldn’t connect to people back in the day the same way we do now. I’m just more mindful in being authentic and also doing what makes my heart happy. I don’t push content just to push and it’s important for me to capture real moments instead of curating them.

songofstyle wears beige turtleneck with brown fur coat
LIKEtoKNOW.it_Icon

What tips do you have for remaining authentic to your true self, especially in the world of social media?

songofstyle wears beige turtleneck with brown fur coat

It’s natural for me to share what I love and the highs of my life. My life seems glamorous and over time I’ve curated and shared only the best parts of my life/job but I realized that it created false expectations so now I’m much more transparent and honest. I love connecting with people and a big part of why I started my blog and remained doing what I do is because of that human connection and my love for sharing. We couldn’t connect to people back in the day the same way we do now. I’m just more mindful in being authentic and also doing what makes my heart happy. I don’t push content just to push and it’s important for me to capture real moments instead of curating them.

LIKEtoKNOW.it_Icon

You’ve been vocal about your struggle with anxiety. How do you cope as a influencer who is constantly in the spotlight?

Because who I am is basically my brand, it’s hard to turn off. I’ve started therapy starting last year and this year, I’m even more committed to therapy and taking care of my self mentally. Whether that’s having a healthier relationship with social media or actually taking time off.

songofstyle wears beige turtleneck with brown fur coat
LIKEtoKNOW.it_Icon

You’ve been vocal about your struggle with anxiety. How do you cope as a influencer who is constantly in the spotlight?

songofstyle wears beige turtleneck with brown fur coat

Because who I am is basically my brand, it’s hard to turn off. I’ve started therapy starting last year and this year, I’m even more committed to therapy and taking care of my self mentally. Whether that’s having a healthier relationship with social media or actually taking time off.

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What is your goal for the Song of Style brand and message?

I’m creating Song of Style to live outside of me. No longer just a fashion blog or an instagram page. Soon to be a clothing company, an advertising hub, a publishing house, maybe even a production company.

songofstyle wears beige turtleneck with brown fur coat
LIKEtoKNOW.it_Icon

What is your goal for the Song of Style brand and message?

songofstyle wears beige turtleneck with brown fur coat

I’m creating Song of Style to live outside of me. No longer just a fashion blog or an instagram page. Soon to be a clothing company, an advertising hub, a publishing house, maybe even a production company.

“Starting a conversation about mental health is important, but even more important is continuing the conversation.”

Aimee Song, Song of Style

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