Fashion

Building a brand and your personal style with @black_palms: Exclusive Q+A

blackpalms speaks about building a blog brand black_palms

Meet Sandra, a.k.a @black_palms, a fashion and lifestyle blogger based in Munich, Germany. 

We joined her in an exclusive Q+A to discuss her love for beautiful content, and how she started the @black_palms label. 

Scroll through to shop her style in an instant via LIKEtoKNOW.it.

Q+A:

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How and why did you start @black_palms?

blackpalms speaks about building a blog brand

At the beginning of 2014, my brother and I wanted to start a fashion label. Both of us did not come from the fashion industry, but wanted to launch a cool label. We quickly realised that it is not as easy as expected. Both of us were fresh on Instagram and came into contact with blogs for the first time. My brother suggested “Let’s do a blog thing and see if people would find our style cool at all”. Said and done. www.black-palms.com was born and with it the associated Instagram account.

Now after 5 years, my brother is not on board anymore, but the blog and my Instagram account have developed very successfully and positively. Also, the dream of a label of the same name has been fulfilled by my team and myself. Starting as a jewellery label, we now design fashion and shoes that can be found on www.black-palms-shop.com.

Anfang 2014 wollten mein Bruder und ich ein Fashion Label gründen. Beide kamen wir nicht aus der Mode Branche, wollten aber ein cooles Label raus bringen. Schnell merkten wir, dass es doch nicht so einfach ist, wie gedacht. Beide waren wir frisch auf Instagram und kamen das erste mal in Berührung mit Blogs. Mein Bruder schlug vor „lass uns doch mal so ein Blog-Ding machen und schauen, ob die Leute unseren style überhaupt cool finden würden. Gesagt – getan. www.black-palms.com ging an den Start und somit auch der dazugehörige Instagram Account.

Nun nach 5 Jahren ist zwar mein Bruder nicht mehr mit an Bord, aber der Blog und auch mein Instagram Account haben sich sehr erfolgreich und positiv entwickelt. Auch den Traum eines gleichnamigen Label haben mein Team und ich uns mittlerweile erfüllt. Angefangen als Schmuck Labels, designen wir nun auch Mode, selbst Schuhe findet man bei uns auf www.black-palms-shop.com.

 

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What inspires your style?

blackpalms speaks about building a blog brand

To be honest it is always different. I like to play with different styles and trends, but always try to stay true to myself. So I get my inspiration from everything. Whether traveling, nature or my personal environment. Instagram also plays a big role.

Um ehrlich zu sein ist es es immer unterschiedlich. Ich spiele gerne mit verschiedenen Styles und Trends, versuche aber immer mir treu zu bleiben. Mein Inspiration hole ich somit aus allem. Ob auf Reisen, von der Natur oder meinem persönlichen Umfeld. Auch Instagram spielt hierbei eine große Rolle.

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We're obsessed with your travel content; what ́s been your favorite destination to shoot?

blackpalms speaks about building a blog brand

Right now we are on our way to the Seychelles and can not wait to release some great projects there. I am a big Caribbean fan and have been there very often. In Europe I love to travel to Mallorca – one of my favourite destinations.

Aktuell sind wir gerade auf dem Weg auf die Seychellen und können es kaum erwarten, dort einige tolle Projekte umzusetzen. Grundsätzlich bin ich ein großer Karibik Fan und war schon sehr oft dort. In Europa liebe ich Mallorca seit vielen Jahren.

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Any recent purchases you love?

blackpalms speaks about building a blog brand

In recent weeks, some paper bag pants and blazers have moved in with me. I think these are my favourite purchase in the last week or so.

In den letzten Wochen sind bei mir einige Paperbag Pants und Blazer eingezogen. Ich denke, das sind aktuelle meine Liebsten Errungenschaften.

 

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How would you describe your style in 3 words?

blackpalms speaks about building a blog brand

Casual, special, versatile. Just a little bit of everything.

Lässig, speziell, variabel. Einfach ein bisschen von allem.

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What can we expect to see on your LIKEtoKNOW.it profile next?

blackpalms speaks about building a blog brand

Great pictures and summery outfits from the Seychelles. Spam guaranteed 🙂

Tolle Bilder und sommerliche Outfits von den Seychellen. Spam garantiert 🙂

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