Jennifer Reed, the influencer behind @thesisterstudioig, is our go-to for affordable, yet on-trend, fashion finds. Learn how she got her start in the influencer industry and what she wishes she knew before launching her business.
How did you get your start in the influencer industry? I actually had an affordable fashion blog several years back, called Glam or Sham, before monetizing blogging content was really an option. Due to lack of time and personal life events, I decided to stop blogging. Fast forward years later, I was working my corporate job and running an Etsy shop. I started following other bloggers, but couldn’t find anyone who was sharing affordable fashion, bargains, and sales, etc. At the time it seemed as though most bloggers were sharing high-end fashion and unobtainable style and experiences. My previous blog shared items for those on a budget so I kept thinking about that, wondering if other women, too, were looking for affordable styling resources. After a lot of thought and a lot of prayer, I decided to slowing morph my existing Etsy business site and social media accounts into an affordable fashion blog. Crazy, right? I didn’t know if it would work and/or if my followers would be receptive to it, but I now see that it was the best decision, ever!
What were you doing before you became an influencer? I was an HR Manager for an architectural firm in Dallas and running an Etsy shop.
Is there anything you wish you could go back and tell yourself before launching your influencer business? It’s all about quality over quantity! In the beginning, I was so wrapped up in numbers and follower counts. I quickly realized that I needed to stop spending so much time trying to gain new followers and, instead, spend that time investing in the followers and readers that I did have. I try to always remind new bloggers of this, who are so desperately trying to grow, grow, grow. Embrace each stage of your growth, even in the beginning when it may is slow. Get to know the people who are following you, engage with them, and invest in them. In time, more followers will come and those, who you invested in from the beginning, will stay loyal to you along the way.
What has been the most challenging thing about running The Sister Studio? I’m sure most bloggers will agree that finding balance is always challenging, especially as a mom of two. I often have a hard time turning work “off” and I always feel like there are 182 things that I could be doing for the blog.